TBF’s educational focus is divided between a strategy directed toward decision makers and another directed toward anglers and the general public through traditional publications and electronic communications.  The most crucial educational challenge is to synthesize and share research/policy facts with decision makers, anglers and others responsible for and interested in understanding billfish conservation problems and possible solutions.  Merely making noise before decision makers are rhetorical, not solution-based as is TBF’s strategy.  We find educating reduces reactionary resistance in many situations and generates cooperation and participation.

TBF has made tremendous strides through its public education programs.  Our programs introduce children and adults to the principles of responsible fishing.  By emphasizing the family fun of sports fishing, the beauty of billfish, the important role they play in the ecosystem and the plight they face, our programs foster a conservation ethic in thousands of individuals around the world.  Our education programs have helped to bring a tide of changing attitudes.